SEO (search engine optimization) can be a helpful solution when it comes to getting your website the traffic that you need. Finding out what users are searching for is a vital component of understanding your target audience and improving SEO. Also, writing high quality and engaging content that best matches the search intent of what the user searched for will help you become a favorite in their eyes and will therefore result in increased traffic.

After learning everything about the keyword, you should do a comparison between how competitive it is and how much traffic it can deliver to your website.