What is local SEO? The short answer is location-based search engine

What is Local SEO – It's a form of website optimization done to improve your chances of being found by people looking for you in the specific area where you work and/or offer your services. If someone searches on Google, "X-Service near me" or "X-Service in Y-location" (for example, "plumber in Lynn Valley") then they are engaging in "local search" mode. You need to be ready to activate “local service found” mode and engage right back, right then and there! optimization.