Identify It – Clearly identify one clear purpose that you expect your advertising to serve. Advertising is usually used to: Inform customers that your product or service is available and tells them how to get it. Persuade customers that your product or service is better than your competitors’. Remind consumers to use your product or service. Do we modify consumers buying habits or do we reinforce them?

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Target It – Assuming that you know what you want to say and why you want to say it (your purpose or prime benefit), the next step is to clearly identify to whom you want to say it.

You want to advertise to people who will buy your product or use your service. Research can tell you who and where your target customers are.

Create It – Beyond the widespread interest in great, creative advertising, your product or service, and budget are the realistic parameters of what you can and cannot do with your creative advertising strategy. Make sure that your ad is always appropriate for your audience, product, service and budget.

Place It – The proper selection of where your advertisement is placed and when it is placed is crucial to the success of your advertising campaign. When selecting where to place your ad consider these: Markets, Media Selection, and Placement (where and when your ad runs) and frequency. To determine when, consider these: Time of Year, Month, Week, Day of the Week, and Hour of the Day.

Fulfill It – A great ad is launched, at the right time and place. Make sure that you can fulfill the promises in your advertisement. Meet the customers’ expectations and continue to optimize your advertising strategy. Fulfill the purpose or prime consumer benefit that is being advertised.

Adedge is a creative company offering a full range of advertising and marketing services for your business.

Adedge can help you evaluate your needs, develop a plan and execute the creative projects that’ll give your company the business edge you desire.