African Pride Wines was established in May 2002 as a specialized wine production and exporting division of Afrifresh Holdings. The Afrifresh Group was founded in 1997 and is today one of the top 5 South African exporters of fresh fruit.

African Pride Wines produces a range of wines aimed to appeal to lovers of wine across the globe. Our goal is to be market orientated and to provide a unique combination of South African wine styles and branding to share the bounty of our beautiful country. We produce 240,000x12x75cl cases of wine annually and export to 34 countries.