We call Portland, Oregon, home. Since 2004, when the desire to find natural cosmetics turned into a full-fledged company, Alima Pure has been committed to creating dazzling colors in the form of high-quality, all-natural mineral cosmetics.

While using mineral makeup is setting new trends, the ingredients are as old as can be. The luxurious mineral pigments in our makeup can be beneficial to the skin. They include subtle reflective properties, sun protection and anti-inflammatory benefits.

The conventional wisdom of choosing organic produce over the pesticide-rich stuff holds true with cosmetics as well. There are a lot of noxious chemicals in cosmetics that probably shouldn’t get anywhere near your skin. If you can’t pronounce it, chances are you shouldn’t highlight your cheeks with it, is