AVID Tackle is a modern fishing outfitter specializing in fishing apparel and select saltwater tackle. We are not your grandfather's bait shop! AVID differentiates itself by combining world-class customer service with the finest fishing clothing, accessories, and footwear for both men and women from innovative and proven brands. We are dedicated to bringing you the latest gear and styles, and stand behind everything we sell. We simply do not carry products we wouldn't buy and use ourselves.