Bike Attack was founded in 1994 in Berlin, Germany by US Downhill and BMX racer Ericson and his German wife in cooperation with the US Army. Bike Attack served the US soldiers, their families, US embassy members and the allied forces with outstanding service and received several awards from the US embassy. When the US Army left Germany in 1995, Bike Attack was converted into a bicycle retail store for the German public and quickly became famous as a distributor for Merlin and Bontrager. In 1999 Ericson and his wife moved their location to Venice beach and established quickly a good relationship with the community. In 2005 Bike Attack opened a new boutique on Main Street In Santa Monica with Andrew Smith and it immediately received a great response from the neighborhood.