We started this business in November 2005 with an old fashioned dream and vision. A dream and vision that took us back to the earlier years, when mothers could stay home with their children, fathers could go to work, and we could embrace and embody a loving family unit that balances work with family. We were looking for a means by which my wife could do two things that she has a great deal of passion for. One - to have a Children's Boutique that offers High Quality Merchandise, Affordable Pricing, Practicality for other Parents and Exceptional Customer Service. Most importantly - to be there for our beautiful daughter.

We are striving to create an online shopping experience that is Easy, Fun and Pleasant. If you do not find this to be the case, please let us know how we can improve your