For me retail interior design is all about composition and balance. If you try and retail your products too densely it becomes hard to see them separately. It is important to design shops in a way that gives the eyes a chance to rest and focus on particular items. Designing shop exteriors is just as important so that the customer can make an educated decision about whether to have a look or not. Composition and lighting are key for any part of the shop interior that can be seen from outside. To see how I approach the design process, look at the design stages part of the website. to see some of my Retail interiors follow this link.