FaceFront Cosmetics is owned by the Weiss-Johnson Company and is Weiss-Johnson's most recognized and distinguished brand. FaceFront Cosmetics was started in 2007 by founder Drew Schellekens in Buenos Aires, Argentina. Since FaceFront's conception, the brand has held true to its philosophy of "being the hinge which joins traditional make-up and top designer trends.... Dismissing the ordinary and focusing on the extraordinary in a blend of stylish sophistication .... Creating a highly imaginative, uniquely produced product, geared toward the fashion-conscious "greenie" who treads lightly on mother earth and makes monumental splashes in equality, peace and harmony from with-in." Since its inception, the gender-neutral line has gained a strong following of clients from around the world, including: