Freshly Picked was started by Susan Petersen in 2009 after becoming frustrated by the lack of well-designed baby shoes. She discovered a lack of cute baby shoes that wouldn't fall off her little one's feet. With that in mind, Freshly Picked was born.

With over a million pairs sold, we haven't lost sight of what matters: we proudly empower moms with beautiful, functional products. The moccs you purchase today are durable, well-designed, and, most importantly: stay on your child's foot.