THE COMPANY WAS INCORPORATED IN 1991 UNDER THE LEADERSHIP OF LATE MR.PREM NATH GUPTA. THE COMPANY HAS SINCE GROWN INTO A MULTI DIMENSIONAL ORGANISATION, WITH INTEREST IN MANUFACTURING, IMPORTING, EXPORTING AND DISTRIBUTIONS.THE COMPANY HAS REMAINED FOCUSED ON THEIR CORE COMPETENCY - COSMETICS.

THE COMPANY HAS BEEN RECENTLY BEEN JOINED BY THE LATE FOUNDERS SONS- MR. RAJESH GUPTA, MR.SANJIV GUPTA AND MR.VIKASH GUPTA WHO HAVE COMPLETED HIS M.B.A. FROM THE UNIVERSITY OF NEWCASTLE, N.S.W., AUSTRALIA. THE COMPANY HAS EMBARKED ON A MASSIVE EXPANSION TARGETING A GROWTH OF 500% IN NEXT THREE YEARS.THE COMPANY IS MAINLY MANUFACTURING TALCUM POWDERS AND SHAMPOOS AND THE PRODUCTS ARE BEING EXPORTED TO VARIOUS COUNTRIES.