Caring and taking inspiration from the client to arrive at the best outcome.

What is the point of difference that makes GRAF-X Design Suite sit apart from any other graphic design studio?

We genuinely believe in what we do, and care about the design we create for our clients.

What that means in the case of GRAF-X Design Suite is we possess an ethos to imagine

and create based almost entirely on the needs of those that engage and trust us.

You would genuinely believe this to be true, regardless of the creative studio a business may engage. But it is not the case. I remember being locked in spirited debate with a peer, where my strongly held view is that as graphic designers our inspiration should be to create items that resonate with the client, clearly represents their business, and engages their customers. My opponent was just as resolute in the belief that we should devise concepts purely from an egotistical craving to accumulate design industry accolades.

My principles have remained steadfast. Sitting down with a client and getting to know their personality,

their individual approach to business, their likes, dislikes, and to understand the demographics of their customers is vitally important at the beginning of the design process. Even more so when I meet a client with the emotional attachment of founder and proprietor.

There must be a connection between our clients and what we produce for them. It’s important to me personally

that they are proud and comfortable with their branding. Pride and comfort in how their business is presented visually generates added confidence and resolve. Where have we landed when we ignite the business owner, with a fit only bespoke design can achieve, and couple it with the devout activity of their customer base?

We have arrived at that place that makes me proud and fulfilled.

And that is the only accolade I require.