Advertising, Radio, TV and other Media in London

To personalize digital experiences you can tap into all kinds of info – what visitors bought, where they came from or what they searched for. But users freely share far more about themselves on their favourite social networks. Until now, there’s been no way to turn that unstructured data into real value.

Intent HQ lets visitors personalize their online experiences, using meaningful insight from their own social media activity. Plug in our technology and Intent HQ does the rest, presenting the content or products each visitor is most likely to love, every time they visit, resulting in increased engagement, higher conversion rates, lower acquisition costs and a remarkably personal customer experience. Plus, Intent HQ enables visitors to easily share the great content they find with their most relevant friends – helping clients increase advocacy and build their customer base using innovative digital ‘word-of-mouth.’

It all begins with Social TuningTM where we take each user’s most relevant social signals – their interests and their intent – and combine them with other available data sources such as behavioural and purchase data. All of this is fed into InterestRankTM, our proprietary algorithm that turns noise into valuable, compelling and prioritized suggestions.

The result? The user sees the most valuable, interesting and enticing content for them (and for our clients), at that precise moment in time.

Keywords: personalisation, social, data