- To introduce our products to teachers and lecturers as a teaching tool to educate students.

- To promote the usage of our products in schools, colleges, universities as well as to individuals who are interested to use it for their own purposes.

- To create awareness among its users of its advantage especially for children aged between three and fifteen, in order to get them to be more creative, inventive and innovative.

- To create demand for our products.

- To popularize our products among users worldwide.

LEE SONS ENTERPRISE SDN BHD is a Malaysian based manufacturer specializing in Modeling Clay. Other products include Crayons, Dough, Fabric Dye, Glass Paint, Paints, Sponge Painting Sets, Tracing Papers Washable Glitter Glue.

LEE SONS ENTERPRISE SDN BHD has globalized the NIKKI products around the world. NIKKI products can be found in Asia, Middle East, Europe, Canada, United States of America, South America, Australia New Zealand.

LEE SONS ENTERPRISE SDN BHD has also been awarded ISO 9001:2000 in year 2004. Currently group consists of more than 150 staff.