It is the, one of the largest direct selling skin care and color cosmetic companies in the world.

It began commercial operations in May 2000. Now on its eight year, more than 30, 000 Independent Beauty Consultants have joined.

It distributes high-quality products. It develops, tests, manufactures and packages the majority of its own products at its state-of-the art plants. The company does not conduct animal testing for its products and is a (People for the Ethical Treatment of Animals) pledge member.