Namesake Embroidery Studio is a creative home in Auckland, New Zealand, dedicated to crafting keepsakes that last a lifetime. Born from a love of tradition and family, we combine East Coast Americana–inspired embroidery with the natural gifts of New Zealand, including fine merino wool and premium local craftsmanship.

Every piece is hand-drawn, carefully stitched, and made to order in our studio, ensuring that each creation carries a personal touch. At Namesake, our mission is to create meaningful, nostalgic works that connect past and present—timeless embroidery designed to be cherished as instant heirlooms for generations to come.