Pacific Seeds is primarily involved in the breeding, development and marketing of hybrid seeds of sunflower, grain sorghum, forage sorghum, pennisetums, corn, canola, wheat and sugarbeet and the production and marketing of self pollinated oilseeds, pasture seeds and forage seeds, and seed for human consumption. The company markets only proprietary seeds, both privately developed and licensed public cultivars throughout Australia and many overseas countries.

Since its establishment in 1962 Pacific Seeds has been committed to breeding and developing superior varieties of field crops suited to the unique Australian conditions, and those of the many international markets.