PhotoCubics began as a professional product photography studio. As the economy sank our customers could not afford the amount of service they once could. To provide a realistic and mutually advantageous solution us and our clients, I created the FlashBox series of professional product photography solutions that anyone could learn within minute to start taking their own high-end professional quality pictures of their products. Initially the focus was to deliver a means for our clients to photograph Jewelry, by far the most challenging of all product photography. This I did, and around this I started PhotoCubics which now is in production of 3 products (portable professional product photography studios) that instantly make anyone a professional product photographer.