The Agricultural Market Agency (AMA), which from the moment of Poland's accession to the EU possesses the status of an EU paying agency operating under EU instruments, manages common agricultural policy schemes, including the "Support of information and promotion measures on the markets for selected agricultural products", within which the campaign called "Extraordinary properties of ordinary fruit” is co-financed.

As an institution under the Ministry of Agriculture and Rural Development, the AMA also supervises the functioning of the funds for promotion of agri-food products.