Company Information: QAim Ltd provides services and solutions for companies large and small which develop or produce mobile services. QAim specialises in managing the customer experience of mobile content services (CEM = Customer Experience Management). QAim?s CEM4Mobile product, provided as a software service, enables service providers to model a mobile user environment by collecting and analysing data in real time on the interaction between end users and the service. . QAim?s CEM4Mobile product enables the measurement and analysis of data on the interaction between end users and service providers. This data helps service providers to build successful customer relationships, as an improved service increases the value experienced and end-user loyalty. CEM4Mobile trend analysis measures customer satisfaction and identifies problems associated with the user experience. CEM4Mobile software optimises the user experience of mobile content services by covering the entire delivery chain from the service providers? content portal to the user?s handset. The software is provided as a service using the SaaS (Software as a service) model and is extremely easy for clients to use. CEM4Mobile understands and manages interactions and associated events within the technical limitations of handsets, the services used by end users, the user environment, such as the net, and the opinions of end users.CEM4Mobile collects the necessary data on the traffic between the client?s content service and the user, analyses it and reports trends to the client in an easy-to-read graphical form.