Reno Harley-Davidson® continues a tradition of honest values and excellence in customer service started in Reno over 50 years ago with the establishment of the first Harley-Davidson® Dealer in Reno. Reno Harley-Davidson® is an award-winning dealer having received the Harley-Davidson® Gold Bar and Shield Award in 2011 and 2013 and achieving the coveted Platinum Award for Excellence in 2014. At Reno's, we are all about you, the customer.