The SunPower Kidz are a unique and contemporary representation of each food stuff. These characters will deal with each child in an entertaining fantasy format that will ultimately educate the child and assist in retaining a lasting identity of each character's function and potential for good health and nutrition. As each child views the various characters, they will become eager to embrace one or more of them in some form of commercial representation.

Children look forward to joining the characters and experiencing the joy of magically becoming a SunPower Kidz. The characters communicate with each child in an entertaining format. As they educate, the child retains a lasting identity of each character's function and potential for good health, good behavior, and fun.