The mission of The Coral Reef Clothing Co. is to signify the beauty in the many forms of coexisting underwater life forms that all work together to create a tapestry of ever changing, vivid living and breathing color stories all coexisting as one. These nautical color schemes and exotic tropical sea life forms that are greatly over looked and under appreciated are what the brand themes and imagery are patterned and designed after.

The main focus of the The Coral Reef Clothing Company brand is to reinforce environmental awareness to the population of environmentally conscious consumers who partake in Surfing, Sailing, Parasailing, and other

activities that would not exist without the existence or purity of beach and sea life.