Printers General in Crewe

Order Printing Online at http://www.printbuyingdirect.co.uk - save money by using our FREE Design templates. The Printing House employs 36 people in 14,000 square feet of purpose-built premises on the Marshfield Bank Employment Park in Middlewich Road and is one of the biggest printers in the North West. ...

We don’t just produce Letterheads - we can print pretty much anything! e.g.Business Cards, Compliment Slips, Appointment Cards, Leaflets, Brochures, Promotional Desk Pads, Calendars and many more printed products. For something truly special why not ask us about: * Gold or Silver Foil Blocking – can be used to stunning effect with the right design * Embossing – a more subtle effect for clean crisp Letterheads See Part one, two and three of this blog - Printing - 20 years of change See Part one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve and thirteen of - Pre-press - 20 years of change See Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6 of our blogs on Direct Mail and Transactional Print School Prospectus Made Easy and Print Buying Direct are trading names of The Printing House Ltd. The Print Buying Direct brand was originally set up to protect the quality name of The Printing House of Crewe and Nantwich, Cheshire, Uk - recognised throught the North of England as a quality printers. Now Print Buying Direct has established itself over the last two years and has become a quality brand in its own right with very competitive prices nationally. We hope that School Prospectus Made Easy will follow in the same fashion and become a popular brand in its own right. Print Buying Direct is one of the Uk’s leading suppliers of graphic design and print, based in the Crewe and Nantwich area of Cheshire (UK) but supplying all of the UK & Ireland. See our websites for more information on graphic design, brochures, business cards, appointment cards, leaflets, flyers, pamphlets, posters etc Please feel free to browse our print buying website and use it as a useful tool - we are adding new pages and offers every week. So keep popping back, subscribe to our printing blog, email [email protected] or call call 0870 950 8444. For more information please see our websites - especially our Printing Glossary - Printing A to Z - this makes a really useful guide for designers, printers, print buyers, college students etc. Don’t forget The Printing House also specialise in Printing for Schools, especially School Prospectus, Secondary School Prospectus, College Prospectus, Primary School Prospectus & Sixth Form Prospectus. We have a vast range of experience design and print of primary, secondary, 6th form, college and universtity prospectus. Visit our School Prospectus Made Easy website to see examples of our work and more about our products. Our customer testimonials webpage is constantly being added to - please stop by and see our reviews.

Letterheads - 2000 for only £125 For only £125 (plus VAT) for 2000 A4 full colour letterheads Produced with the same care and attention that we always use. Because this offer is so popular we can benefit from the economies of scale and pass the savings on to you. Every company needs Letterheads (headed paper), if designed and presented correctly, they can help reflect a professional image. Full Colour letterheads100gsm Fully Laser guaranteed paperPrinted one side onlyPrice includes delivery to one UK address Prices are based on a print ready pdf being supplied. Graphic Design Service available If you need design please allow an additional £25 (plus VAT) For more information or to place your order Call 0870 950 8444 fill in our online form or email [email protected] Thanks for taking the time to check out our promotion. Please remember that this is for a short period only. Our online Letterheads & Continuation Sheets are produced on High Quality 100gsm White Laser Guaranteed Letterhead Paper. As always at www.PrintBuyingDirect.co.uk our Letterheads are of the highest quality, produced on a state of the art press. Because we are cost effective for small quantities as well as large, you never need to print more than you need. So you will never end up with any Letterheads containing details that are out of date. Letterheads Specification * Print: Printed in full colour on one or both sides * Paper/Board: 100gsm Quality Laser Guaranteed Letterhead Paper * Size: A4 (210mm x 297mm) * Letterheads available on this offer ARE laser compatible.

Improving Your Response Rate to Leaflets, Flyers and Brochures - 4th March 2009 A huge number of factors affect the response rate to your leaflet, flyer, postcard or brochure campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign. The List The quality of the list is the single most important factor affecting response rate. Consider also that people who are not inundated with offers are more likely to respond so you may increase response by using lists that are less frequently used, or by targeting so as to avoid the inundated. As an example, Fleet Managers are among the most frequently targeted people, and yet owner/managers and directors of similar sized companies without a dedicated Fleet Manager rarely receive vehicle related mailings (leaflet, flyer, postcard or brochure), even though their companies need vehicles. The Offer If the product or service you are promoting is lacking the basic features expected or your price is too uncompetitive, your response will inevitably be poor. Assuming these fundamentals are OK, you may consider the following to help to boost response; Offer a free sample or trial to enable your prospects to experience your product, quality, service etc. Offer an incentive (e.g. a free gift). Be careful with the economics here. Ideally link the incentive to purchase rather than simple response. The gift itself should be relevant to your target audience, or failing that, of universal relevance (e.g. a pen that we all have a use for). Offer a discount or special price. Again be careful with the economics. You may find that a 20% discount will increase response sufficiently to cover its cost but that a 30% discount fails to pull the extra response needed. Experiment with different ways of describing the discount – “buy one get one free” usually works better than, “2 for the price of 1”, “half price”, “50% off” etc.Always set a limited time to respond if providing an incentive, discount etc. This encourages the recipient to actually respond rather than putting it aside until later.Provide some sort of contest – people like to prove they are clever, funny etc – or offer a prize draw but again beware the economics (ideally link it to purchase – not response) and make sure you obey the rules (see the Advertising Standards Authority website at www.asa.org.uk). The Mail-piece Don’t let your creativity run too wild - but don’t be boring. Don’t sacrifice clarity and response generation in favour of cutting edge creative genius. Relevant photographs (particularly people’s faces, product close-ups and before/after shots) increase response more than drawings or diagrams. Timing Obvious really – make sure you time your mailing to drop at a time when your prospect is most likely to buy (e.g. in time for Christmas, ahead of their busy period etc). For business mailings try to avoid times when your prospect is likely to be away or manically busy (industry trade fairs etc). There is some evidence that business mailings that arrive midweek are more responsive than those arriving on Monday or Friday. This is particularly true for email campaigns. Many believe that consumer mailings are more likely to be read thoroughly at weekends. Many mailers avoid the holiday period altogether but a growing number have realised that not everyone is away at the same time and that those that are at home are more likely to read a mailing (leaflet, flyer, postcard or brochure) when there is less on the doormat. Follow-up Very important. To increase your response rate consider contacting each prospect more than once - and at least quarterly. Increasing the frequency normally increases the response rate and many direct marketers now prefer to contact prospects monthly. According to The Royal Mail Guide to Direct Mail for Small Businesses, a follow-up mailing arriving 10-14 days after the initial mailing will normally increase response by 25-40%. Consider following up your mailing with a telephone call. Particularly in business to business, a follow-up telephone call 3-4 days after the mailing has landed can significantly increase your response. A call-mail-call pattern can produce even greater results.The Printing House Ltd Print Buying Direct is one of the Uk’s leading suppliers of design and print, based in Cheshire (UK) but supplying all of the UK & Ireland. Please feel free to browse our print buying website and use it as a useful tool - we are adding new pages and offers every week. So keep popping back, subscribe to our printing blog, email [email protected] or call call 0870 950 8444. For more information please see our websites Print Buying Direct is a brand of The Printing House Ltd, Crewe, Cheshire, UK

Business Cards, Postcard Printing, Leaflet Printing, Appointment Card Printing, Letterheads, Brochures,lamination,

BPIF (British Printing Industry Federation)

Print Buying Direct specialise in point of sale printing for the retail and wholesale industry in many sectors. We design and print everything from roll-up stand banners, ceiling hangers, shelf talkers.

Print Buying Direct is the revolutionary way of ordering printing online! Using both conventional full colour printing presses (Litho) and the very latest Xerox digital presses we are able to provide print and design to anywhere in the UK, quickly, and with the minimum of fuss. There are no minimum or maximum quantities, so you can have what you want, when you need it.

Print Buying Direct is the revolutionary way of ordering printing online! Using both conventional full colour printing presses (Litho) and the very latest Xerox digital presses we are able to provide print and design to anywhere in the UK, quickly, and with the minimum of fuss. There are no minimum or maximum quantities, so you can have what you want, when you need it.

1991

Keywords: Christmas Card Printing, business card printing, leaflets printing

Opening Hours: Mon 08:00-17:45, Tue 08:00-17:45, Wed 08:00-17:45, Thr 08:00-17:45, Fri 08:00-17:00