VELA was born in 2009 with the daring idea to revolutionize the way the world looked at hijab and modest style.

At 18, co-founder Marwa Atik identified a gap in the market and created the scarves she dreamed of wearing, developing one-of-a-kind designs and styling trends that quickly elevated the modest fashion scene. Along with her sister and co-founder Tasneem Atik Sabri, they took their background in business and design to establish VELA and pave the way for a new, creative vision for what modest fashion could look like.

Ten years later, VELA (latin for “veil”), is a globally recognized brand that focuses on creating the world's most comfortable scarves and generates a powerful community of women celebrating one another for their uniqueness and strength.