World-Way is specialized in marketing plant-derived extracts and fine chemicals for the nutraceutical, food and cosmetic industries for 15 years. World-Way is founded by Dr. Ginkgo Zeng, Professor in Hunan Agricultural University and Deputy Director of Chinese National Plant Functional Components Utilization Engineering Technology Research Center. World-Way is the main shareholder of Micolta Bioresource, which is a Sino-German JV and deals with production of natural plant-derived ingredients, such as Quarternary Benzophenanthridine Alkaloids (QBA), Resveratrol, Magnolia Bark Extract, Red Clover Extract and Echinacea Extract, etc. Micolta has been HACCP, GMP, FAMI-QS certified.