www.celebcalls.com is a website that capitalizes on the world's fascination with celebrities and the demand to be entertained through non-traditional channels. Its patent-pending, barrier to entry integrated voice response technology ("IVR") allows consumers to create personalized phone calls and auditory e-cards (i.e. greeting cards) from celebrities to be sent directly to their friends and family. The sender can customize a greeting call or e-card to have a celebrity say the recipient's name, home state, give them advice and more